<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>sevenRenders — Journal</title><description>Notes on craft, brand and shipping. From the team building sevenRenders.</description><link>https://sevenrenders.ai/</link><language>en-US</language><item><title>Motion is a mood, not a flourish</title><link>https://sevenrenders.ai/blog/motion-as-a-mood/</link><guid isPermaLink="true">https://sevenrenders.ai/blog/motion-as-a-mood/</guid><description>Three rules for using motion to deepen meaning instead of decorating around it.</description><pubDate>Sun, 24 May 2026 00:00:00 GMT</pubDate><category>motion</category><author>sevenRenders</author></item><item><title>Brand is a feeling, not a logo</title><link>https://sevenrenders.ai/blog/brand-as-a-feeling/</link><guid isPermaLink="true">https://sevenrenders.ai/blog/brand-as-a-feeling/</guid><description>What teams get wrong about brand systems — and the small shift that makes everything feel like itself, everywhere.</description><pubDate>Sun, 17 May 2026 00:00:00 GMT</pubDate><category>brand</category><author>sevenRenders</author></item><item><title>The deck that earns the room</title><link>https://sevenrenders.ai/blog/deck-that-earns-the-room/</link><guid isPermaLink="true">https://sevenrenders.ai/blog/deck-that-earns-the-room/</guid><description>Six structural choices that separate a deck people remember from a deck people endure.</description><pubDate>Sun, 10 May 2026 00:00:00 GMT</pubDate><category>decks</category><author>sevenRenders</author></item></channel></rss>